Halavah (sometimes spelled halvah) has always been a favorite at the Max and Benny's deli counter. Growing up as kid, I was always ducking into the local deli to grab a nosh of halavah. I had always thought of halavah as mainly a Jewish delicacy, but as I grew up and learned more about the flaky confection, I became aware that halavah had its roots in Turkey and the Ottoman Empire. It seems that the early Jewish delis on the East Coast started carrying halavah because they were influenced by the Armenian and Syrian groceries in their neighborhoods. In any case, we are so happy that our customers continue to love Max and Benny's halavah.
Marvin the Maven
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