MARVIN THE MAVEN RETURNS FROM OVERSEAS

Hi folks. It's been awhile. Sorry for not posting sooner, but I just returned from India where I was opening up a new deli. I brought over some Max and Benny's halavah, and I must admit that it was a big hit. The people of India have been eating halavah for centuries, but they seem to have taken a special liking to Max and Benny's halavah. Bagels are a big hit in India, especially among the younger call center set. However the jury is still out on lox and cream cheese.   

Marvin the Maven

HALAVAH

Halavah (sometimes spelled halvah) has always been a favorite at the Max and Benny's deli counter. Growing up as kid, I was always ducking into the local deli to grab a nosh of halavah. I had always thought of halavah as mainly a Jewish delicacy, but as I grew up and learned more about the flaky confection, I became aware that halavah had its roots in Turkey and the Ottoman Empire. It seems that the early Jewish delis on the East Coast started carrying halavah because they were influenced by the Armenian and Syrian groceries in their neighborhoods. In any case, we are so happy that our customers continue to love Max and Benny's halavah.

Marvin the Maven